Digital Marketing Techniques-28571-CST-7th

The course Digital Marketing Techniques is designed to provide students with a comprehensive understanding of modern digital marketing tools, strategies, and platforms. It focuses on building both theoretical knowledge and practical skills required to plan, execute, and evaluate successful digital marketing campaigns across various online channels.

Learning Outcomes (Theoretical)

After completing the course, students will be able to:

1. Explain the procedure for creating and optimizing a Facebook Page and YouTube Channel.

2. Interpret techniques for developing effective digital marketing campaigns.

3. Describe strategies for increasing online student/customer engagement.

4. Explain branding creation and positioning strategies.

5. Measure and evaluate the performance of online marketing activities using digital tools.

Learning Outcomes (Practical)

After completing the course, students will be able to:

1. Create AI-generated text content.

2. Design marketing images using Canva or similar tools.

3. Produce simple promotional videos for digital marketing.

4. Conduct keyword research using SEO tools.

5. Create profile backlinks for SEO improvement.

6. Create and optimize a Facebook Page.

7. Create and optimize a YouTube Channel.

8. Create and optimize a LinkedIn profile.

9. Create a Google Ads account and set up campaigns.

10. Conduct and evaluate an email marketing campaign.

Course Structure Overview

The course consists of:

• Introduction to Digital Marketing

• Content Marketing Strategies

• Search Engine Optimization (SEO)

• Social Media Marketing (SMM)

• Facebook Marketing Strategies

• YouTube Marketing Strategies

• LinkedIn Marketing Strategies

• Search Engine Marketing (SEM)

• Email & Telemarketing

• Ethics in Digital Marketing

Total Theory: 32 Hours (60 Marks)
Total Practical: 16 Periods (25 Marks)